Women’s Gambling in Casinos

It is commonly believed that gambling is a male domain, in which women are rare guests. As it happens, it is predominantly men who are interested in all kinds of slots and roulettes. But in recent years, the situation has changed, and more and more of the fairer sex have become interested in gambling. Operators gaming portals, of course, noticed it and began to make significant changes to marketing plans to expand the target audience. But who is still the gambler – guys or ladies?

Have many women been swallowed by gambling addiction?

Two years ago, the British Gambling Commission and arenacasino.io conducted a study on the attitudes of different people towards gambling. It conducted surveys aimed at determining the ratio of ladies to men in terms of gambling addiction. The average height of the players was determined, and data was also collected on how the percentage of different genders who liked to visit gambling establishments varied.

All of the findings were based on surveys conducted by the commission’s staff by phone and also online. The surveys began in 2015 and ended in 2019. The result was announced in 2020. More than 10,000 people took part in them.

If we have the fair sex in mind, women like to visit both real and virtual gambling establishments, a trend that has only increased in recent times. Women between the ages of 25 and 34 are particularly popular. Girls, aged 16 to 24, go to the casino a little less frequently.

Who visits casinos more often?

But when it comes to virtual gambling, women in the 35-44 age group like to play online most of all. A confirmation of the trend of increasing interest in gambling by women is the fact that the percentage of women who like to gamble has increased in 2019 to 30%, while in 2015 it was only 25%. This indicates an undeniable increase in women’s interest in gambling.

But men are still the leaders in this field. Thus, according to the survey, 36% of men have visited a casino at least once in the past month. The predominance of men remains both in online and real casinos. However, the number of gambling women does continue to rise, with a 6% increase recently.

The predominance of men also continues in sports betting. However, there are also many women among betting enthusiasts. According to the survey, eight percent of all men have bet on the outcome of a match at least once. Women are slightly less likely to have done so – 5%.

Now what about lotteries. Ladies clearly win here, although by a small margin – 32% of women are regular lottery ticket buyers, while only 30% of men do so. There were 1,860 people surveyed in this regard.

To summarise the above, men are more likely to visit both real and online casinos, but the percentage of gambling women continues to rise, and it can well be expected that the ratio will soon be fifti-fifty.

What are the differences between the sexes in terms of gambling?

The female sex has the following characteristics in terms of gambling:

• they don’t often complain to the administration;
• tend to register at one or two casinos, while men register at three or four;
• rarely study the rules of the establishments;
• do not have pronounced gambling preferences;
• are not as gambling as men.

How are girls changing the gambling industry?

Both gambling establishment owners and online game developers have been quick to respond to women’s activity in casinos. This has translated into a certain neutralisation of design, which was previously predominantly brutal. A certain minimalism was replaced by an abundance of erotic images.

Love-themed video slots began to appear, and there were more cartoon characters. More advertisements aimed at female audiences are being produced. All this clearly shows that the world of gambling has changed because of the increased interest of the fairer sex.